Today I provided a site plan (architecture diagram showing page linkages), a full set of copy for all pages in both English and Chinese, a creative brief, and several websites as examples of the look and feel I liked. The Account Manager reminded me that work would not start until D-7, due to a public holiday in China.
The Creative Brief
The look I'm trying to achieve is refined elegance. Clean, professional lines. Business-like - but from the Chairman's office - not the sales manager's. Classy - but not over-done. Subtle, discreet and high-tone - but without being pompous or arrogant.
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